Client Overview: Ethereum Infracon
Ethereum Infracon is a fast-growing construction and infrastructure development company, delivering high-quality residential, commercial, and industrial projects across India. With multiple ongoing projects, diverse stakeholders, and a growing customer base, Ethereum Infracon needed a centralized Customer Relationship Management (CRM) system to efficiently manage leads, track sales, and strengthen client relationships.
To achieve this, Ethereum Infracon partnered with KoderXpert Technologies LLP to implement a customized Odoo-based CRM, designed specifically for the construction industry.
Challenges Faced
Before the implementation of the CRM, Ethereum Infracon faced several operational bottlenecks:
- Manual lead tracking using spreadsheets and disconnected tools.
- No centralized platform to manage inquiries from multiple sources (website, offline, social media, referrals).
- Lack of visibility into the sales pipeline and project-wise customer interactions
- Delayed response times due to unstructured communication between sales teams and clients.
- No analytics or reporting for lead conversion, agent performance, or project demand forecasting.
- Difficulty in managing post-sales customer follow-ups and documentation.
Challenges Faced
Before the implementation of the CRM, Ethereum Infracon faced several operational bottlenecks:
Manual lead tracking using spreadsheets and disconnected tools.
No centralized platform to manage inquiries from multiple sources (website, offline, social media, referrals).
Lack of visibility into the sales pipeline and project-wise customer interactions
Delayed response times due to unstructured communication between sales teams and clients.
No analytics or reporting for lead conversion, agent performance, or project demand forecasting.
Difficulty in managing post-sales customer follow-ups and documentation.
Goals & Objectives
Ethereum Infracon wanted a custom CRM that would:
- Centralize all leads, opportunities, and customer data into
a single system. - Automate follow-ups and reminders for sales executives.
- Provide real-time insights into sales pipelines and project
-wise demand. - Enhance coordination between sales, marketing, and
project teams. - Track customer engagement from initial inquiry to
project booking.
- Enable better decision-making through dashboards
and reports.
Goals & Objectives
Ethereum Infracon wanted a custom CRM that would:
Centralize all leads, opportunities, and customer data into
a single system.
Automate follow-ups and reminders for sales executives.
Provide real-time insights into sales pipelines and project
-wise demand.
Enhance coordination between sales, marketing, and
project teams.
Track customer engagement from initial inquiry to
project booking.
Enable better decision-making through dashboards
and reports.
KoderXpert implemented a customized Odoo CRM tailored to Ethereum Infracon’s unique workflows and sales processes:
Core Features Delivered
Solution Provided by KoderXpert
Lead & Opportunity Management
Inquiries coming from multiple channels (website, walk-ins, calls, social media, campaigns).
Custom Sales Pipeline
Designed for real estate workflows.
Dashboards & Reporting
Management to monitor lead status, sales performance, and revenue forecasts.
Customer 360° View
All customer interactions, documents, communications, and payment history.
Automated Follow-Ups & Reminders
Pending tasks, calls, and client meetings.
Integration with Website & Marketing
Ethereum Infracon website into the CRM.
KoderXpert implemented a customized Odoo CRM tailored to Ethereum Infracon’s unique workflows and sales processes:
Core Features Delivered
Solution Provided by KoderXpert
Lead & Opportunity Management
Inquiries coming from multiple channels (website, walk-ins, calls, social media, campaigns).
Custom Sales Pipeline
Designed for real estate workflows.
Dashboards & Reporting
Management to monitor lead status, sales performance, and revenue forecasts.
Customer 360° View
All customer interactions, documents, communications, and payment history.
Automated Follow-Ups & Reminders
Pending tasks, calls, and client meetings.
Integration with Website & Marketing
Ethereum Infracon website into the CRM.
Our Implementation Process
Requirement Analysis & Discovery
- Mapped Ethereum Infracon’s existing sales processes and customer journey.
- Identified gaps in lead handling and opportunity management.
System Design & Customization
- Customized Odoo CRM workflows to fit project-specific needs.
- Designed sales stages and dashboards tailored for the construction domain.
Data Migration & Integration
- Migrated existing lead and customer data from spreadsheets into Odoo.
- Integrated the CRM with the company’s website for automated lead capture.
User Training & Deployment
- Trained sales and marketing teams on CRM usage, dashboards, and reports.
- Deployed the system in phases to ensure smooth adoption.
Post-Go-Live Supportg
- Provided continuous monitoring and user support to fine-tune workflows and reporting.
Our Implementation Process
Step-1
Requirement Analysis & Discovery
Mapped Ethereum Infracon’s existing sales processes and customer journey.
Identified gaps in lead handling and opportunity management.
Step-2
System Design & Customization
Customized Odoo CRM workflows to fit project-specific needs.
Designed sales stages and dashboards tailored for the construction domain.
Step-3
Data Migration & Integration
Migrated existing lead and customer data from spreadsheets into Odoo.
Integrated the CRM with the company’s website for automated lead capture.
Step-4
User Training & Deployment
Trained sales and marketing teams on CRM usage, dashboards, and reports.
Deployed the system in phases to ensure smooth adoption.
Step-5
Post-Go-Live Supportg
Provided continuous monitoring and user support to fine-tune workflows and reporting.
Key Features Delivered
- Centralized CRM for managing all leads and customer data
- Automated follow-ups and notifications
- Project-specific sales pipelines and dashboards
- Website integration for real-time lead capture
- Custom reports for conversion rates, revenue forecasts, and demand trends
- Customer 360° view with unified data access
Key Features Delivered
- Centralized CRM for managing all leads and customer data
- Automated follow-ups and notifications
- Project-specific sales pipelines and dashboards
- Website integration for real-time lead capture
- Custom reports for conversion rates, revenue forecasts, and demand trends
- Customer 360° view with unified data access
Results & Impact
40% reduction in lead response time due to automated assignments and reminders.
30% improvement in conversion rates through structured sales pipelines.
Real-time insights into project-wise demand and agent performance.
Data-driven decision-making using dashboards and reports.
Better collaboration between marketing, sales, and project teams.
Results & Impact
40% reduction in lead response time due to automated assignments and reminders.
30% improvement in conversion rates through structured sales pipelines.
Real-time insights into project-wise demand and agent performance.
Data-driven decision-making using dashboards and reports.
Better collaboration between marketing, sales, and project teams.
“KoderXpert helped us transform how we manage our leads and customer relationships. With the custom Odoo CRM, our sales team is more efficient, our response times are faster, and we now have full visibility into every client’s journey. It has made our entire process seamless.”
Conclusion
With the custom Odoo CRM implementation by KoderXpert Technologies LLP, Ethereum Infracon successfully centralized its lead management, improved customer engagement, and gained real-time visibility into its sales pipeline.
This solution empowers the company to scale operations efficiently, make informed decisions, and deliver an enhanced customer experience.
KoderXpert continues to deliver on its promise:
Transforming Ideas into Digital Excellence.
Conclusion
With the custom Odoo CRM implementation by KoderXpert Technologies LLP, Ethereum Infracon successfully centralized its lead management, improved customer engagement, and gained real-time visibility into its sales pipeline.
This solution empowers the company to scale operations efficiently, make informed decisions, and deliver an enhanced customer experience.
KoderXpert continues to deliver on its promise:
Transforming Ideas into Digital Excellence.